Journal Entry #13

Journal Entry #13

14.1 Parallel Lines While I do find the collection of work interesting, and online campaign fairly well executed, I did not find the numbers that incredible / or overall results. 14.2 Find Campaigns 5 Tracks One Month Campaign I did for my own project, (I create house music), the idea was to have a series…

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Journal Entry #12

Journal Entry #12

13.1 Reading Eight Steps to Writing Copy I thought the first step was very helpful and clear “find rational and emtoional reasons to purchase the product”. It creates a clear objective for when coming up with copy. 100 Most Influential Taglines Since 1948 This was a very fun / interesting read, would be cool if…

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Journal Entry #11

Journal Entry #11

12.1 Compare and Contrast I find this woman’s rant about being non existent as a copy writer anymore just so insufferable. That’s life, its not fair, but I do believe trends cycle, right now its visual, who knows maybe in 5 years the whole “Copy thing” will be in again or sooner. But anyways contrast,…

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Journal Entry 10

Journal Entry 10

11.1 Brainstorm Thumbnails 11.2 Reading Thoughts on type based articles, there’s nothing you can tell me about type, i’ve designed 100’s of logos for 100’s of clients, and developed and created 2 fonts of my own. Every graphic forum I’m part of, I’m highly praised about my type, while I might sound like a dick…

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Journal Entry #9

Journal Entry #9

10.2 Reading Visualizing the Concept I never knew campaignability was a word, but now I do and that’s pretty coo, and I’mma be using it a lot. How Sketching Will Take Your Design Process To The Next Level I believe there is pluses and minuses to everything, meaning nothing is better than another, it all…

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Journal Entry #8

9.1 Reading I enjoyed reading their break down of colors under “The Meaning Of Color”, because they didnt just break down red, black, ect like they’d go into detail over a specific shade. 9.2 Complete Six Tasks 9.3 Start Your Swipe File

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Journal Entry #7

Journal Entry #7

Write question or observation When the interviewer asked “Is advertising better off, creatively, from decades ago, or worse off?”, Paula said It depends on whose doing it. And I think that statement umbrellas over all lines of advertising including online, which connect with the discussion we had in class about how effective online advertising is….

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Journal Entry #6

Journal Entry #6

7.1 Identify Big Ideas Wear A Condom Ogilvy & Mather Japan GK / Tokyo dandad.org Keep your sexual relationship with your partner strong by wearing a condom to prevent spreading STDs. Don’t Make-up and Drive Leo Burnett Brasil oneclub.org Applying make up while driving is just as dangerous as texting and driving. CUT A TREE….

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Journal Entry #5

Journal Entry #5

6.1 Reverse Engineer Briefs VW “The Force” Why does our client need to advertise? They want to maintain a strong brand presence. What is the advertising going to accomplish? consumer education of a new vehicle Volkswagen has to offer. Who are we going to connect with? Families primarly, people who settled down this ad doesnt…

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Journal entry #4

Journal entry #4

5.1 Finish the brainstorming exercise started in class 1. Make a cheerios teddy bear for the holidays. 2. Sell to snack mix companies 3. Frozen crunch bars 4. gluten free sliders 5. cereal bars 6. Cheese cake with cheerios 7. Cheerio shakes 8. Cheerio waffles 9. pumpkin cheerio bread 10. cheerio birthday cakes 11. sell to festivals as wrist bands and necklaces 12. maple syrup balls…

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